{"title":"Skincare","description":"\u003cp\u003ePremium serums, moisturizers, and treatments formulated with clinically studied ingredients. Luxury skincare that delivers real, visible results.\u003c\/p\u003e","products":[{"product_id":"afiya-luminate-hyaluronic-serum","title":"AFIYA ESSENTIALS \"DEWDROP\" — Hyaluronic Acid Serum","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-4-serums.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eAll Types\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eHydration your skin can actually hold.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eDEWDROP delivers multi-molecular hyaluronic acid — binding moisture at every depth of skin, not just the surface.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStandard HA serums use a single molecule weight that sits on top of skin. DEWDROP uses three molecular weights for surface, mid-layer, and deeper hydration. The result is hydration that holds through the entire day and visibly supports a plumper, more supple complexion with consistent use.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Molecular Hyaluronic Acid\u003c\/strong\u003e — three molecular weights for surface, mid-layer, and deeper hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e — smaller molecule for deeper skin hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (B5)\u003c\/strong\u003e — supports barrier wellness and moisture retention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue use if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eAfter cleansing and toning, apply 3–4 drops to face and neck. Gently press into skin — do not rub. Apply to slightly damp skin for maximum moisture binding. Follow with moisturiser. Use morning and evening.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour DEWDROP results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect as you use it\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate hydration\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eHyaluronic acid binds moisture from the environment and the skin's own water reserves. Surface and mid-layer hydration is active from the first use. Skin feels softer and more comfortable immediately.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSustained hydration holding\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eThe multi-molecular HA formula is supporting hydration at surface, mid-layer, and deeper levels. Panthenol builds barrier support. Skin appears plumper and more supple throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eVisible plumpness and glow\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eConsistent hydration support is visible. Skin appears visibly more hydrated, fine lines look smoother, and the complexion has a healthy glow. Barrier function is well-supported by Panthenol.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eOptimal skin hydration\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eWith consistent use morning and evening, DEWDROP maintains optimal skin hydration. The three-molecular-weight HA formula supports lasting plumpness, barrier wellness, and a healthy, dewy complexion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhy multi-molecular hyaluronic acid?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSingle-weight HA only hydrates the surface. DEWDROP uses three molecular weights: high-weight HA forms a moisture barrier at the surface, medium-weight supports mid-layer hydration, and sodium hyaluronate (low-weight) penetrates deeper for longer-lasting hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhy apply to damp skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eHyaluronic acid attracts and holds moisture from its surroundings. Applying to slightly damp skin (after cleansing, before it fully dries) gives the HA more moisture to bind and hold. Dry skin application can pull moisture from deeper layers instead.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use DEWDROP with actives like retinol or acids?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — DEWDROP is well-suited for use alongside actives. Apply after actives to help counteract dryness and support barrier wellness. It layers well under moisturisers and face oils.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I layer DEWDROP with other AFIYA serums?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — DEWDROP pairs well with BRIGHT (vitamin C serum, use in the morning), YOUTH (retinol serum, use in the evening), and AURORA (face oil, apply after DEWDROP). Apply DEWDROP after water-based serums and before oils.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs DEWDROP suitable for sensitive skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — DEWDROP is formulated for all skin types including sensitive skin. It contains no fragrance, alcohol, or harsh actives. Patch test before first use if you have known skin sensitivities.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't work for me?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346481349,"sku":"FMN0HYAL","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/dewdrop.png?v=1780917789"},{"product_id":"afiya-bright-vitamin-c-serum","title":"AFIYA ESSENTIALS \"BRIGHT\" — Vitamin C Serum","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-4-serums.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eAll Types\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eBrighter skin isn't about covering up. It's about supporting a more even, luminous complexion.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eBRIGHT delivers a stabilised vitamin C complex that supports a more even-looking skin tone, antioxidant protection, and a visibly brighter complexion with consistent use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVitamin C supports collagen synthesis and provides antioxidant protection against environmental stressors that can contribute to an uneven complexion. BRIGHT uses a stabilised form that stays active from bottle to skin, combined with niacinamide and hyaluronic acid for a complete brightening serum.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStabilised Vitamin C\u003c\/strong\u003e — antioxidant-rich; supports a more even, brighter-looking complexion; essential cofactor in collagen synthesis\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — supports an even skin tone, minimised pores, and a calmer-looking complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — hydrates while actives work\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e — synergistic antioxidant; helps stabilise vitamin C\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Always follow with SPF in the morning. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply 3–4 drops to cleansed face and neck every morning. Allow 60 seconds to absorb before moisturiser. Always follow with SPF. Use in the morning only.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour BRIGHT results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect as you use it\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eAntioxidants protecting\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eVitamin C is active from the first application, providing antioxidant protection against environmental stressors. Hyaluronic acid maintains skin hydration while the actives begin working.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eTone beginning to even\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eNiacinamide begins supporting an even tone and minimising the appearance of pores. Vitamin C supports a brighter-looking complexion. Skin feels noticeably smoother.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eVisible brightness improving\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eVitamin C and niacinamide together support a more even, luminous complexion. Most users notice a meaningful improvement in skin tone clarity and overall glow by weeks 3–4.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eSustained brightening support\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eDaily antioxidant protection and tone-evening support are fully active. With consistent daily morning use and SPF, BRIGHT maintains and continues to improve the complexion's clarity and radiance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhy stabilised vitamin C?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eAscorbic acid (pure vitamin C) is highly effective but notoriously unstable — it oxidises and loses potency quickly when exposed to light and air. BRIGHT uses a stabilised vitamin C derivative that maintains activity from the time you open the bottle to the time it reaches your skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use BRIGHT with other actives?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eApply BRIGHT in the morning. In the evening, use YOUTH (retinol) or FADE (dark spot serum) instead. Do not layer strong actives together without professional guidance. BRIGHT + SPF every morning is the correct daily approach.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhy must I always follow with SPF?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eVitamin C increases photosensitivity. UV exposure without SPF after applying a vitamin C serum can lead to irritation and reverse the brightening benefit. SPF is non-negotiable when using BRIGHT.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I layer BRIGHT with other AFIYA products?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — BRIGHT pairs with DEWDROP (HA serum, apply before BRIGHT or after) and JADE (moisturiser, apply after BRIGHT). The morning routine: cleanse → DEWDROP → BRIGHT → JADE → SPF.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs BRIGHT suitable for sensitive skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eStabilised vitamin C is generally better tolerated than pure ascorbic acid. Start with every other day and build to daily use if you have sensitive skin. Niacinamide is calming and helps mitigate potential irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't work for me?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346514117,"sku":"FMN0VITC","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/qu819e.png?v=1781352400"},{"product_id":"afiya-youth-retinol-peptide-serum","title":"AFIYA ESSENTIALS \"YOUTH\" — Retinol \u0026 Peptide Face Serum","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-4-serums.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eNormal\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eDry\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eCombo\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eVisible skin renewal. Firmer skin. Retinol done right.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eYOUTH combines retinol with a peptide complex — supporting cell turnover while contributing to the collagen framework that keeps skin firm and smooth.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRetinol is a well-regarded skincare active with a long history of research. It works by supporting surface cell turnover while peptides contribute to the appearance of a firmer, smoother complexion. Squalane is included to support skin comfort throughout the treatment process.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetinol (Vitamin A)\u003c\/strong\u003e — a gold-standard skincare active; supports visible cell renewal and the appearance of a firmer, smoother complexion over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBiotinoyl Tripeptide-1\u003c\/strong\u003e — supports collagen synthesis and skin structure at the dermal level\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcetyl Tetrapeptide-3\u003c\/strong\u003e — supports the extracellular matrix; contributes to visible firmness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e — a lightweight emollient that supports skin comfort and hydration during retinol use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Always use SPF the morning after. Avoid during pregnancy.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply a pea-sized amount to cleansed face at night only. Begin with 2–3 nights per week and increase to nightly over 2–4 weeks. Always apply SPF the following morning. Do not layer with vitamin C or AHAs in the same routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour YOUTH results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, month by month\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin adjusting\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eNew retinol users may notice mild purging, dryness, or flaking as skin accelerates its renewal cycle. This is normal and resolves within 2–4 weeks. Start every other night to minimize adjustment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eRenewal accelerating\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003ePurging resolves and skin texture visibly improves. Pores appear smaller. Fine lines begin to soften. The peptide complex adds a supporting firmness layer alongside retinol.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eVisible anti-aging results\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSkin is noticeably smoother, firmer, and more radiant. Fine lines visibly reduce. Dark spots fade as retinol accelerates skin cell turnover. YOUTH's dual action — retinol renewal + peptide firmness — is at peak.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eMonth 3+\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eTransformative skin renewal\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eCollagen production is visibly supported. Deep lines soften. Skin has a firmer, more lifted appearance. The combined effect of retinol + peptides on skin architecture is most visible at 3+ months of consistent use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eI'm new to retinol. How should I start?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eStart with every other night. Apply a pea-sized amount to clean, dry skin. Wait 20–30 minutes after cleansing before applying (wet skin increases irritation risk). After 2–4 weeks with no reaction, move to nightly use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eDo I need to use SPF with retinol?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — this is non-negotiable. Retinol increases photosensitivity. Always apply broad-spectrum SPF 30+ the morning after any retinol application, even on cloudy days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use YOUTH around my eyes?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eApply a small amount to the orbital area (below the eyebrow, above the cheekbone) avoiding the immediate eyelid. If your eye area is sensitive, use LUME (peptide eye cream) for that zone only and apply YOUTH everywhere else.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use YOUTH with vitamin C?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eUse them at separate times — YOUTH in the evening, BRIGHT (vitamin C) in the morning. Using retinol and vitamin C simultaneously can cause irritation and reduce efficacy of both.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWill my skin purge?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003ePurging (temporary breakouts as retinol accelerates skin cell turnover) is common in the first 2–4 weeks and is a sign the product is working. It's different from a reaction — purging resolves, reactions continue. Discontinue if persistent irritation occurs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you're not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346546885,"sku":"EVL0REPE","price":36.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/youth_new_hero.png?v=1780917700"},{"product_id":"afiya-fade-dark-spot-serum","title":"AFIYA ESSENTIALS \"FADE\" — Dark Spot Serum","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-4-serums.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eAll Types\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eVisibly brighter, more even skin. A targeted serum combining the most effective brightening actives available.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eFADE is a brightening serum combining kojic acid, alpha arbutin, niacinamide, vitamin C, and licorice root extract to support a clearer, more even-looking complexion with consistent use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUneven skin tone is a common skin concern. FADE brings together a multi-ingredient approach with well-researched brightening actives that work across complementary pathways. Kojic acid and alpha arbutin are established brightening compounds. Niacinamide supports even skin tone and barrier health. Vitamin C provides antioxidant support. Licorice root extract adds a natural botanical brightening element.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKojic Acid\u003c\/strong\u003e — a well-researched brightening compound; helps to visibly even skin tone with consistent use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Arbutin\u003c\/strong\u003e — a gentle, stable brightening ingredient; suitable for all skin tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (B3)\u003c\/strong\u003e — supports an even skin tone, minimised pores, and a stronger skin barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C\u003c\/strong\u003e — antioxidant-rich; supports a radiant, luminous complexion and collagen production\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicorice Root Extract\u003c\/strong\u003e — a natural botanical rich in glabridin; supports a brighter, more balanced skin tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Always use SPF daily. Patch test recommended for sensitive skin.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eAfter cleansing, apply 2–3 drops to face, focusing on areas of concern. Use morning and evening. Always apply SPF during the day. For best results, use consistently.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour FADE results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate skin response\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eFADE begins working immediately at the cellular level, but visible changes in hyperpigmentation take time — melanin is slow to break down. Initial application may create a subtle brightening effect.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin adjusting and improving\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eMelanin inhibition from niacinamide, kojic acid, and vitamin C begins to register. Fresh dark spots (post-inflammatory hyperpigmentation) typically respond fastest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eTargeted results building\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eNoticeable lightening of target dark spots. Skin tone becomes more even. Existing dark spots fade, and new melanin production is inhibited with consistent daily use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eFull skin renewal cycle\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eSignificant improvement in skin evenness. Old dark spots are substantially faded. Combined with SPF (essential for preventing re-darkening), the results are long-lasting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhy does it take so long to see results with dark spot serums?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eExisting dark spots are deposits of melanin in the deeper skin layers — they fade as skin renews itself and new, unpigmented cells surface. This takes full skin cycles (28–40 days each). Consistent use is required over weeks, not days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eDo I need SPF when using FADE?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — SPF is essential and non-negotiable when targeting dark spots. UV exposure re-triggers melanin production, undoing any fading progress. Use BRIGHT (vitamin C serum) + SPF every morning alongside FADE.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use FADE alongside YOUTH (retinol)?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — retinol accelerates cell turnover which supports faster fading of dark spots. Use FADE in the morning, YOUTH in the evening, and always wear SPF during the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhere does FADE go in my skincare routine?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eApply FADE in the morning after toning. Follow with moisturizer and SPF.. As a general rule: cleanse → tone → serum (thinnest to thickest) → oil or moisturizer to seal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat types of dark spots does FADE work on?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eFADE is most effective on post-inflammatory hyperpigmentation (PIH from acne\/blemishes), sun spots, and uneven skin tone. Melasma is more stubborn and may require medical treatment alongside topical care. Congenital birthmarks are outside the scope of cosmetic serums.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you're not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346579653,"sku":"FMN0DRSE","price":27.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/fade_new_hero.png?v=1780917669"},{"product_id":"afiya-aurora-pdrn-serum","title":"AFIYA ESSENTIALS \"AURORA\" — PDRN Renewing Serum","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-4-serums.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eAll Types\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003ePDRN — a next-generation skincare ingredient for visibly firmer, more radiant skin.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eAURORA is a premium skin renewal serum powered by PDRN (polydeoxyribonucleotide) — combined with a peptide complex and niacinamide for a visibly firmer, more luminous complexion over time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePDRN (polydeoxyribonucleotide) is a highly purified polynucleotide derived from salmon DNA, now available in advanced topical skincare formulations. AURORA pairs PDRN with a supporting peptide complex and niacinamide for a comprehensive skin renewal and firming serum.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePDRN (Polydeoxyribonucleotide)\u003c\/strong\u003e — a premium polynucleotide ingredient valued in advanced skincare for supporting visible skin renewal, firmness, and a radiant complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeptide Complex\u003c\/strong\u003e — a blend of targeted peptides that supports the appearance of firmness and skin structure over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — a versatile active that supports a refined skin surface, minimised pores, and a stronger barrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply 3–4 drops to cleansed face and neck. Press gently into skin and allow to fully absorb before moisturiser. Use morning and evening. For best results, use consistently.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour AURORA results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate skin repair signaling\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003ePDRN (Polydeoxyribonucleotide) begins supporting skin cell renewal signaling. A80:16 salmon PDRN is derived from salmon DNA — structurally similar to human DNA — and supports the skin's natural repair response.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin repair and renewal visible\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSkin texture becomes smoother. Redness and uneven tone visibly improve. PDRN's skin renewal support and ATP-boosting effect on cells translates to a fresher, more even-looking complexion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eDeep skin renewal\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eProlonged PDRN use supports collagen synthesis and deeper skin renewal. Fine lines soften. The skin looks more supple, rested, and rejuvenated — particularly noticeable around areas of previous damage or redness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 8–12\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eFull regenerative benefit\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eAURORA's regenerative protocol is most impactful with consistent long-term use. Skin architecture improves: tone is more even, texture is refined, and the skin's natural repair capacity is sustainably supported.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat is PDRN and why is it effective?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003ePDRN (Polydeoxyribonucleotide) is a bioactive compound derived from salmon DNA. It supports skin cell regeneration, collagen synthesis, and the skin's natural repair signaling pathways. It's widely used in Korean aesthetic medicine and is one of the most advanced active ingredients in contemporary skincare.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs AURORA safe for sensitive skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003ePDRN is known for its skin-calming and repair-supporting properties, making it generally suitable for sensitive and compromised skin. It's often used to support skin after procedures or for redness-prone skin types. Patch test first if you have highly reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use AURORA with other actives?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — AURORA layers well with DEWDROP (HA hydration) and BRIGHT (vitamin C). Apply AURORA after toning and lightweight serums, before heavier creams. Avoid using simultaneously with AHAs\/BHAs on the same application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhere does AURORA go in my skincare routine?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eApply AURORA after toning and lightweight serums, before moisturizer. Morning or evening use.. As a general rule: cleanse → tone → serum (thinnest to thickest) → oil or moisturizer to seal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhere is the PDRN sourced from?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eAURORA uses salmon-derived PDRN — a premium ingredient sourced from salmon DNA and widely used in Korean and European aesthetic formulations. It is structurally compatible with human skin cells and well-tolerated.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you're not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346612421,"sku":"EVL0PDRN","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/aurora_new_hero.png?v=1780917642"},{"product_id":"afiya-jade-green-tea-serum","title":"AFIYA ESSENTIALS \"JADE\" — Green Tea Antioxidant Serum","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-4-serums.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eAll Types\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eAntioxidant support meets skin barrier nourishment.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eJADE is a green tea antioxidant serum built to support skin against environmental stressors while nourishing barrier function — calm, clear skin starts with daily protection.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGreen tea's active compound, EGCG (epigallocatechin gallate), is a highly regarded antioxidant that neutralises free radicals triggered by UV, pollution, and oxidative stress. Paired with centella asiatica and ceramides, JADE supports the skin barrier while delivering antioxidant coverage daily.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGreen Tea Extract (EGCG)\u003c\/strong\u003e — a well-regarded antioxidant that supports a calmer, more balanced complexion and helps protect against everyday environmental stressors\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCentella Asiatica\u003c\/strong\u003e — a traditional botanical valued for skin barrier support and a soothing, calming effect on the complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramides\u003c\/strong\u003e — essential lipids that support skin barrier integrity and help retain moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — supports an even skin tone, minimised pores, and a stronger barrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply 3–4 drops to cleansed face and neck. Press gently into skin. Use morning and evening. Particularly effective in morning routine before SPF to support antioxidant coverage through the day.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour JADE results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eAntioxidants active immediately\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eEGCG from green tea extract is active from the first application. Antioxidant protection against UV and environmental stressors begins immediately. Skin feels noticeably calmer and more comfortable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin calmer and more balanced\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eCentella asiatica supports barrier recovery and calms reactive skin. Ceramides rebuild barrier structure. Redness-prone skin appears calmer with consistent daily use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eBarrier strengthened\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eThe barrier support from ceramides and centella is measurable. Skin holds moisture better, reacts less to triggers, and looks visibly healthier. Niacinamide supports a more even, refined skin tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eOptimal antioxidant coverage\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eWith daily morning use, JADE provides consistent antioxidant protection. A well-nourished, barrier-healthy complexion sustains its results over time. Combined with SPF, JADE forms the foundation of a long-term protective routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhy green tea for skincare?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eGreen tea is one of the most antioxidant-rich botanicals in skincare. Its primary active, EGCG (epigallocatechin gallate), neutralises free radicals generated by UV exposure and pollution — the same stressors that degrade collagen, cause uneven tone, and accelerate skin aging. Daily topical application provides ongoing antioxidant protection where it counts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs JADE suitable for sensitive skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — JADE is well-suited for sensitive and reactive skin types. Centella asiatica is specifically valued for its calming properties, and ceramides support barrier recovery. The formula contains no fragrance, alcohol, or harsh actives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use JADE with other actives?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — JADE is compatible with most actives. It pairs especially well in the morning with BRIGHT (vitamin C) for a combined antioxidant serum layer before SPF. In the evening, it can be used alongside YOUTH (retinol) to support barrier wellness during retinol use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhere does JADE go in my skincare routine?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eApply JADE after toning and before heavier serums or moisturisers. In the morning: cleanse → tone → JADE → BRIGHT (optional) → moisturiser → SPF. In the evening: cleanse → tone → JADE → YOUTH (optional) → moisturiser.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eDoes JADE replace SPF?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eNo — antioxidant serums complement SPF, they don't replace it. JADE reduces oxidative damage from UV stressors, but SPF physically blocks UV radiation. Use both for comprehensive sun protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346645189,"sku":"EVL0GTAS","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/jade_new_hero.png?v=1780917604"},{"product_id":"afiya-silk-snail-mucin-serum","title":"AFIYA ESSENTIALS \"SILK\" — Snail Mucin Repair Serum","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-4-serums.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eAll Types\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eSkin repair from one of nature's most complex compounds.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eSILK harnesses snail mucin — a bioactive secretion containing glycoproteins, copper peptides, and hyaluronic acid — to deeply hydrate, nourish, and support skin renewal.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSnail secretion filtrate (SSF) contains a naturally occurring matrix of glycoproteins, copper peptides, and hyaluronic acid that collectively support skin hydration and barrier wellness. Valued in traditional skincare for its nourishing properties, SSF is now widely used in modern formulations for its hydrating, skin-conditioning, and barrier-supporting profile.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSnail Secretion Filtrate (SSF)\u003c\/strong\u003e — naturally occurring glycoproteins and copper peptides; supports skin hydration, barrier wellness, and a smoother complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — moisture binding at multiple skin depths\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — supports even skin tone, minimised pores, and a stronger skin barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllantoin\u003c\/strong\u003e — a skin-conditioning agent that supports a smooth, balanced skin feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply a generous 4–5 drops to cleansed face and neck. Press and pat gently into skin. Allow to fully absorb. Use morning and evening. Can be layered under moisturiser or used as the final serum step.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour SILK results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate hydration and comfort\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSnail secretion filtrate's hyaluronic acid and glycoproteins bind moisture to the skin immediately. The serum's unique texture absorbs completely without residue, leaving skin soft and comfortable.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin noticeably smoother\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eAllantoin and glycoproteins support cell renewal and skin conditioning. Skin texture becomes visibly smoother. SSF's naturally occurring copper peptides begin supporting barrier structure.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eBarrier strengthened, tone evened\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eNiacinamide contributes an even skin tone and minimised pores alongside SILK's hydration and barrier support. SSF's copper peptides support collagen synthesis. Skin looks healthier overall.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eSustained renewal support\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eConsistent use of SILK maintains skin's hydration, barrier integrity, and renewal support. Skin remains soft, plump, and well-nourished. The long-term skin conditioning effect of SSF is most evident with 6+ weeks of daily use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs snail mucin really effective in skincare?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — snail secretion filtrate (SSF) is one of the best-researched naturally-derived skincare ingredients. It contains a natural matrix of glycoproteins, hyaluronic acid, and copper peptides that are biocompatible with human skin. It's especially popular in Korean skincare (K-beauty) for its skin-conditioning, hydrating, and barrier-supporting properties.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs SILK suitable for sensitive skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — SSF is generally well-tolerated and is particularly suitable for sensitive, dry, and compromised skin. It contains no fragrance, alcohol, or harsh actives. If you have a known sensitivity to molluscs, patch test first.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use SILK with other actives?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — SILK is highly compatible with other actives. It works especially well layered with DEWDROP (HA serum) for maximum hydration, or alongside JADE (green tea antioxidant) for a full barrier-support routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhere does SILK go in my skincare routine?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eApply SILK after toning and lightweight serums. It can be used as the last serum step before your moisturiser or face oil. Morning and evening use. As a general rule: cleanse → tone → serum → SILK → moisturiser or face oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan vegans use SILK?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSILK contains snail secretion filtrate, a naturally-derived animal byproduct. It is not vegan. If you are vegan, DEWDROP (hyaluronic acid serum) or JADE (green tea antioxidant) are vegan-suitable AFIYA alternatives for hydration and barrier support.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346677957,"sku":"EVL0SNAL","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/v2lode.png?v=1781352398"},{"product_id":"afiya-nectar-jojoba-face-oil","title":"AFIYA ESSENTIALS \"NECTAR\" — Nourishing Jojoba Face Oil","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-7-face-oils.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eDry\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eNormal\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eCombo\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eThe face oil that actually balances skin.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eNECTAR is a jojoba-based face oil formulated to balance, nourish, and protect — delivering the hydration dry skin needs without the heaviness that clogs pores.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJojoba oil is technically a liquid wax — structurally similar to the sebum your skin naturally produces. This is why it absorbs without residue and works well for skin that is chronically dry or dehydrated. NECTAR combines cold-pressed jojoba with rosehip oil, sea buckthorn, and vitamin E for a complete botanical face oil.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCold-Pressed Jojoba Oil\u003c\/strong\u003e — structurally similar to sebum; absorbs without residue; non-comedogenic\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRosehip Oil\u003c\/strong\u003e — naturally high in vitamins A and C; supports skin brightness and a healthy-looking complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Buckthorn Extract\u003c\/strong\u003e — omega-rich botanical; supports a nourished, balanced skin feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E\u003c\/strong\u003e — antioxidant protection; seals in moisture and active benefit\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply 3–4 drops to face and neck as the final step in your skincare routine. Warm between palms and press gently into skin. Use morning or evening — or both. A little goes a long way.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour NECTAR results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate nourishment\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eJojoba's sebum-like structure is absorbed immediately without residue. Skin feels noticeably softer and more comfortable from the first application. Dry areas on the cheeks and around the nose are visibly less tight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin balanced and plump\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eConsistent NECTAR use nourishes the skin's outer layer. Rosehip oil supports brightness and evenness. Sea buckthorn delivers omega fatty acids for a plumper, healthier-looking complexion. Moisture levels stabilise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin tone and radiance improving\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eRosehip's natural vitamin C and A content supports a brighter, more even-looking complexion over time. Vitamin E provides ongoing antioxidant protection. Skin looks healthier and more radiant with continued use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eLasting nourishment established\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eWith consistent use, NECTAR maintains a well-nourished, balanced complexion. The skin's moisture barrier is well-supported. NECTAR becomes the final, sealing step that locks in the benefits of everything beneath it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWon't a face oil make my skin oilier?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eJojoba is technically a liquid wax — not an oil — and is structurally similar to the skin's own sebum. Applying it can actually signal to your skin to produce less sebum of its own, making it a good choice for combination and mildly oily skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs NECTAR comedogenic?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eJojoba has a comedogenic rating of 2 (low) — it is unlikely to clog pores for most people. Rosehip is also low-rated. Sea buckthorn, used in small amounts, is the highest-rated ingredient (4–5), but the diluted concentration in NECTAR is well-tolerated by most skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhere does NECTAR go in my skincare routine?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eFace oils go last in your routine — after serums and moisturiser. Oils seal in the benefits of everything beneath them. In the morning: cleanse → tone → serums → moisturiser → NECTAR → SPF. In the evening: cleanse → tone → serums → moisturiser → NECTAR.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use NECTAR under makeup?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — apply NECTAR as your final skincare step, wait 3–5 minutes for full absorption, then apply makeup. Jojoba absorbs faster than most plant oils, making it suitable for daytime use under foundation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I layer NECTAR with other AFIYA products?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eNECTAR pairs well with DEWDROP (HA serum, use before) and AURORA (PDRN serum, use before). It can also replace SCULPT's oil if you're not doing a gua sha ritual. For serums first, oil last — always.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346710725,"sku":"AFY-NCT-OIL-001","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/nectar_new_hero.png?v=1780917538"},{"product_id":"afiya-sculpt-gua-sha-face-oil","title":"AFIYA ESSENTIALS \"SCULPT\" — Gua Sha Face Oil","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-7-face-oils.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eAll Types\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eSculpt your face. Absorb the ritual.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eSCULPT is a botanical face oil paired with a gua sha stone — a complete facial sculpting ritual that lifts, tones, and deeply nourishes in one daily practice.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGua sha is a traditional East Asian practice that uses gentle scraping motions to support facial circulation and release facial tension — naturally enhancing facial contours over time. SCULPT's oil blend is formulated specifically for gua sha technique: lightweight enough to allow smooth glide, rich enough to deeply nourish while you work.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil\u003c\/strong\u003e — lightweight; rapidly absorbed; rich in oleic and linoleic acids and vitamin E\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMarula Oil\u003c\/strong\u003e — high oleic acid content; deeply nourishing; valued for its skin-conditioning properties\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrankincense Oil\u003c\/strong\u003e — a traditional botanical used in skincare for centuries; supports a smooth, visibly renewed complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose Hip Oil\u003c\/strong\u003e — naturally rich in vitamins; supports skin tone and a visibly healthy-looking complexion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply 4–5 drops to face and neck. Using the gua sha tool at a 15-degree angle, sweep upward along the jawline, cheekbones, and forehead. Use light pressure. 3–5 strokes per area. Use morning or evening for 5–10 minutes.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour SCULPT results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate nourishment and glow\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eThe botanical oil blend absorbs quickly and nourishes the skin immediately. The gua sha technique improves microcirculation, giving skin an immediate lifted and glowing appearance after each session.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eFacial tension releasing\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eDaily gua sha use begins releasing built-up facial tension. The jawline and neck appear more defined. Puffiness around the eyes and cheeks visibly reduces. Frankincense and rosehip support skin renewal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eContours more defined\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eThe cumulative effect of daily gua sha and botanical oil nourishment becomes apparent. Facial contours are more defined. Skin is visibly more nourished and radiant. Marula and argan support long-term skin conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eRitual results compounding\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eThe SCULPT ritual delivers compounding benefits with consistent practice. Skin is deeply nourished, facial contours are well-defined, and the daily ritual becomes a cornerstone of your skincare routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eDoes gua sha really work?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eGua sha supports facial microcirculation, lymphatic drainage, and releases fascial tension — all of which can visibly lift and define facial contours. It's not a permanent fix, but consistent daily use accumulates visible results. The oil component is equally important: it nourishes skin while you work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eHow long should each gua sha session take?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003e5–10 minutes is ideal. Focus on the jawline (most tension-holding area), cheekbones, forehead, and under-eye area. Apply gentle, not aggressive, pressure. The goal is circulation and lymphatic movement, not deep tissue work.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use SCULPT oil without the gua sha?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — SCULPT's oil blend is a high-quality face oil in its own right. Use it as your final skincare step in place of a regular face oil. The gua sha enhances the benefits, but the oil delivers nourishment independently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use SCULPT alongside other AFIYA face oils?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSCULPT and NECTAR are both face oils — use one or the other depending on your skin's needs that day. SCULPT is formulated specifically for gua sha glide. NECTAR is a jojoba-based balancing oil for daily sealing use without the gua sha ritual.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eHow do I clean the gua sha stone?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eRinse with warm water and mild soap after each use. Dry with a soft cloth. Store flat or in its protective pouch. Avoid dropping on hard surfaces — jade can chip.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346776261,"sku":"AFY-SCL-OIL-001","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/sculpt_ne_whero.png?v=1780917424"},{"product_id":"afiya-refine-witch-hazel-toner","title":"AFIYA ESSENTIALS \"REFINE\" — Witch Hazel Pore Toner","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-9-toners.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eOily\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eCombo\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eNormal\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eClear pores. Refined skin. The natural way.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eREFINE is a witch hazel toner that supports clearer pores, balanced oil, and refined skin texture — without stripping or over-drying.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWitch hazel has been used as an astringent for centuries. Its active tannin compounds help tighten pore appearance and control sebum — all without the harshness of alcohol-based toners. REFINE pairs witch hazel with aloe vera and rose water to ensure skin stays balanced and hydrated after toning.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWitch Hazel Extract\u003c\/strong\u003e — natural astringent; supports minimised pore appearance and balanced oil production\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e — soothes and conditions skin after toning; helps prevent dryness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose Water\u003c\/strong\u003e — a calming botanical that supports a balanced, comfortable skin feel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCucumber Extract\u003c\/strong\u003e — cooling and soothing; supports a calm, even-looking complexion\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eAfter cleansing, apply to a cotton pad or pour a small amount into palm. Sweep across face and neck, avoiding the eye area. Allow to dry fully before applying serum or moisturiser. Use morning and evening.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour REFINE results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate pore-tightening effect\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWitch hazel's astringent tannins act immediately on pore appearance. Skin feels cleaner, tighter, and more balanced after the first application. Oily skin types notice reduced shine within hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eOil balance improving\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eDaily toning reduces excess sebum accumulation and keeps pores cleaner. Aloe vera and rose water prevent over-drying. Skin stays balanced without the tight, stripped feeling of alcohol toners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin visibly clearer\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWith consistent twice-daily use, pores look noticeably cleaner and tighter. Skin tone is more even. The witch hazel's ongoing sebum-balancing effect is visible — fewer blemishes, clearer complexion overall.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eCleaner skin maintained\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eREFINE becomes a foundation of the daily routine. Consistent toning keeps pores clear, sebum balanced, and skin primed for the serums and moisturisers that follow. It's the step that makes the rest of your routine work better.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs witch hazel drying?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003ePure alcohol-based witch hazel can be drying. REFINE uses a witch hazel extract formulated without harsh alcohol, paired with aloe vera and rose water to soothe and condition. The result is a toner that refines without stripping moisture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use REFINE if I have sensitive skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eREFINE is formulated for oily, combination, and normal skin. If you have very sensitive or reactive skin, RESET (balancing toner with hyaluronic acid and niacinamide) may be better suited to your needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat is the difference between REFINE and RESET?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eREFINE is an astringent toner (witch hazel) — best for oily and combination skin that needs pore-clearing and oil control. RESET is a pH-balancing toner (rose water + HA + niacinamide) — best for all skin types that need barrier support and hydration after cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhere does REFINE go in my skincare routine?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eAfter cleansing, before serums. Toners go first after the cleanse step. Cleanse → REFINE → serums → moisturiser. Allow to fully dry before applying serums.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use REFINE twice daily?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — REFINE is designed for morning and evening use after cleansing. If you notice any dryness, reduce to once daily (evening) and add a hydrating toner like RESET in the morning instead.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346809029,"sku":"EVL0WHTO","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/refine_new_hero.png?v=1780917397"},{"product_id":"afiya-reset-balancing-toner","title":"AFIYA ESSENTIALS \"RESET\" — Gentle Balancing Toner","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-9-toners.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eAll Types\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eReset your skin. Rebalance everything.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eRESET is a balancing toner that restores optimal skin pH, preps the barrier for what comes next, and delivers light hydration with every application.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAfter cleansing, skin pH is often disrupted — most cleansers leave skin slightly alkaline, which compromises barrier function and allows transepidermal water loss. RESET restores pH to the 4.5-5.5 range where skin functions best, priming it for serums and moisturisers to work more effectively. The result is skin that absorbs subsequent products better and feels consistently balanced.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — light surface hydration; primes skin for deeper serum absorption\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — barrier strengthening; pore minimising; balancing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (B5)\u003c\/strong\u003e — conditions and supports barrier repair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRose Water\u003c\/strong\u003e — naturally pH-adjusting; light conditioning; anti-inflammatory\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eAfter cleansing, apply to face and neck using a cotton pad or hands. Pat gently into skin and allow to absorb fully before applying serum. Use morning and evening as the first step after cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour RESET results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003epH restored immediately\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eRESET restores skin to its optimal pH range (4.5–5.5) after every cleanse. Hyaluronic acid delivers light surface hydration. Skin feels softer, more balanced, and immediately less tight after cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSerums absorbing better\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWith skin consistently at the right pH, active serums applied after RESET absorb more effectively. Niacinamide begins barrier strengthening and pore minimising with daily use. Skin feels more consistently balanced throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eBarrier noticeably stronger\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003ePanthenol and niacinamide have been rebuilding barrier integrity. Skin is less reactive, holds moisture better, and responds more calmly to environmental stressors. The improvement is most noticeable for those who previously experienced tightness or dryness after cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eOptimised skin baseline\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eRESET consistently preps skin at the right pH for optimal absorption. The rest of your routine works better — serums penetrate more deeply, moisturisers seal more effectively. Your skin's baseline is consistently better.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhy does skin pH matter?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eThe skin's acid mantle (pH 4.5–5.5) is its first line of defence. Most cleansers disrupt this, leaving skin slightly alkaline after washing. At higher pH, the skin barrier is compromised — it allows more water loss (transepidermal water loss \/ TEWL) and is more susceptible to irritants. RESET restores this balance immediately after cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat is the difference between RESET and REFINE?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eRESET is a hydrating, pH-balancing toner suitable for all skin types — including sensitive and dry. REFINE is an astringent witch hazel toner for oily and combination skin that wants pore-clearing and oil control. If you have dry or normal skin, use RESET. For oily\/combo, REFINE is the better fit (or alternate between the two AM\/PM).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I skip toner and go straight to serum?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eTechnically yes — but at the cost of serum efficacy. Serums formulated with pH-dependent actives (vitamin C, AHAs) work best at skin's optimal pH. Applying RESET first creates the right environment for those actives to work as intended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs RESET suitable for dry or sensitive skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — RESET is specifically designed for all skin types including dry and sensitive. No alcohol, no fragrance, no harsh actives. It provides light hydration while restoring barrier pH.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use RESET twice a day?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — RESET is formulated for morning and evening use after every cleanse. It's gentle enough for twice-daily application and delivers cumulative barrier benefit with consistent use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346841797,"sku":"AFY-RST-TNR-001","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/reset_new_hero.png?v=1780917340"},{"product_id":"afiya-ageless-anti-aging-moisturizer","title":"AFIYA ESSENTIALS \"AGELESS\" — Anti-Aging Moisturizer","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-5-moisturizers.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eAll Types\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eA multi-active firming moisturizer formulated to nourish, firm, and brighten with consistent daily use.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eAGELESS is a premium moisturiser combining retinol, peptides, vitamin C, and hyaluronic acid to support a visibly firmer, more radiant, and luminous-looking complexion.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eHealthy, luminous skin calls for a formula that addresses multiple skin concerns at once. AGELESS delivers: retinol supports visible skin renewal; peptides contribute to the appearance of firmness; vitamin C offers antioxidant support and a brighter complexion; hyaluronic acid provides lasting hydration and plumpness; and niacinamide supports an even, refined skin tone throughout.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetinol\u003c\/strong\u003e — a gold-standard skincare active that supports visible skin renewal and the appearance of a smoother, firmer complexion over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeptide Complex\u003c\/strong\u003e — targeted peptides that support the visible appearance of skin firmness and elasticity\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C\u003c\/strong\u003e — antioxidant-rich; supports a brighter, more radiant complexion and collagen production\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — a powerful humectant that draws moisture into the skin for a visibly plumper, hydrated look\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — supports an even skin tone, refined pores, and a stronger, more resilient skin barrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Always use SPF the morning after retinol application. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply a pea-sized amount to face and neck every evening after serum. Massage gently in upward strokes until absorbed. If new to retinol, start with every other night and build to nightly. Always apply SPF the following morning.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour AGELESS results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin adjusting to retinol\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eThe multi-active formula begins working immediately. Hyaluronic acid provides same-day hydration. New retinol users may experience mild purging or dryness in weeks 1–2 as skin renewal accelerates — this is normal and resolves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin smoother and brighter\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eRetinol renewal and vitamin C brightening work simultaneously. Skin texture visibly improves. Fine lines begin to soften. Skin tone becomes more even. Niacinamide contributes pore refinement and balance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eFirmness and radiance visible\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eThe peptide complex supports collagen synthesis. Skin appears firmer, more lifted, and more radiant. Fine lines and dark spots continue to improve. The combined retinol + peptide + vitamin C effect is at peak.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eMonth 3+\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eTransformative anti-aging support\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eLong-term use of AGELESS delivers compounding anti-aging support. Collagen synthesis is sustained, skin architecture is visibly improved, and the daily multi-active protocol maintains your skin at its best.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhy does AGELESS have so many actives in one moisturiser?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eAGELESS is designed as a complete anti-aging evening moisturiser. Rather than layering multiple single-ingredient serums, AGELESS delivers a synergistic combination — retinol for renewal, peptides for firmness, vitamin C for brightness, HA for hydration — in one carefully formulated step.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eDo I still need YOUTH (retinol serum) if I use AGELESS?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYOUTH is a higher-concentration standalone retinol serum. AGELESS provides retinol at a gentler level within a multi-active moisturiser. If you are building your retinol tolerance or prefer an all-in-one evening step, AGELESS is ideal. For maximum retinol effect, pair a standalone retinol serum (YOUTH) with a separate moisturiser.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use AGELESS around my eyes?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eApply AGELESS to the face and neck, avoiding the immediate eyelid area. Use LUME (peptide eye cream) specifically for the eye area if needed, as it's formulated for the thinner, more delicate skin around the eyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eMust I always use SPF after AGELESS?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — AGELESS contains retinol and vitamin C, both of which increase photosensitivity. Always apply broad-spectrum SPF 30+ the morning after any AGELESS application. This is non-negotiable when using retinol-containing products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if I'm new to retinol?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eStart with every other night for the first 2–4 weeks. AGELESS contains retinol in a gentler formulation than a standalone retinol serum, but the adjustment period still applies. Mild purging or dryness is normal and resolves.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346874565,"sku":"FMN0ANNO","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/ageless_her.png?v=1780917306"},{"product_id":"afiya-tighten-skin-firming-cream","title":"AFIYA ESSENTIALS \"TIGHTEN\" — Skin Firming Cream","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-5-moisturizers.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eAll Types\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eFirmer skin isn't a luxury. It's what the right formula delivers.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eTIGHTEN is a skin firming cream formulated to support visible skin firmness and elasticity — combining two complementary peptide technologies with retinol and collagen.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSkin firmness is primarily determined by the density and quality of the collagen and elastin network in the dermis. TIGHTEN's formula addresses this from multiple pathways simultaneously — peptides that support collagen and elastin production, retinol to support cell renewal, and collagen for structural support and moisture retention.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTripeptide-1\u003c\/strong\u003e — a collagen-supporting peptide; supports skin structure and visible firmness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTetrapeptide-21\u003c\/strong\u003e — an elastin-supporting peptide; contributes to skin resilience and suppleness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetinol\u003c\/strong\u003e — supports cell renewal and the visible appearance of a firmer complexion over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollagen\u003c\/strong\u003e — structural support and moisture retention\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter\u003c\/strong\u003e — rich occlusive; seals actives in while deeply conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Always use SPF the morning after retinol application. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply to face, neck, and decolletage morning and evening after serum. Massage in upward strokes. Always apply SPF the following morning. For best results, use consistently.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour TIGHTEN results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin hydrated and retinol adjusting\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eShea butter and collagen provide immediate moisture and softness. Retinol begins its renewal cycle — new users may experience mild purging or sensitivity. The peptides begin working at the dermal level.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin texture visibly improving\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eRetinol renewal is producing visibly smoother skin. Fine lines begin to soften. Tripeptide-1 and Tetrapeptide-21 are supporting collagen and elastin structure at the dermal level.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eVisible firming and lifting\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eThe combined retinol + peptide protocol is producing visible results. Skin looks noticeably firmer. Sagging along the jawline and neck is visibly improved. Fine lines have softened. Skin looks more lifted overall.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eMonth 3+\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eStructural skin improvement\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eLong-term use of TIGHTEN sustains the collagen and elastin support. The skin architecture continues to improve. The firming and lifting effect is most visible at 3+ months of consistent use morning and evening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat makes TIGHTEN different from a standard moisturiser?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eStandard moisturisers hydrate the skin surface. TIGHTEN adds active peptide technologies (Tripeptide-1 for collagen support, Tetrapeptide-21 for elastin support) alongside retinol, targeting the structural components of skin firmness rather than just surface hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use TIGHTEN morning and evening?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — but due to the retinol content, always follow with SPF 30+ in the morning. In the evening, TIGHTEN can be used as the final moisturising step after serums.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use TIGHTEN on my neck and decolletage?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — TIGHTEN is specifically formulated for use beyond the face. The neck and decolletage are areas where skin firmness loss is often most noticeable. Consistent application to these areas delivers the same firming benefit as the face.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs TIGHTEN suitable for sensitive skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eTIGHTEN contains retinol, which can cause initial sensitivity. If you are sensitive to retinol, start with evening use only and increase frequency gradually over 2–4 weeks. The peptides and shea butter in the formula help buffer irritation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use TIGHTEN with YOUTH (retinol serum)?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eBoth contain retinol — use one or the other in the evening to avoid over-applying retinol. TIGHTEN is the better choice if you want a combined retinol + firming moisturiser in one step. YOUTH is the better choice if you want maximum retinol concentration with a separate moisturiser.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346907333,"sku":"AFY-TGT-CRM-001","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/tighten_new_hero_9fecb77c-ce67-4415-ab27-6e5e71f86956.png?v=1780918220"},{"product_id":"afiya-plump-peptide-moisturizer","title":"AFIYA ESSENTIALS \"PLUMP\" — Peptide Moisturizer","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-5-moisturizers.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eAll Types\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eDehydrated skin plumped. Peptide technology, visibly delivered.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003ePLUMP is a peptide-rich moisturiser that combines multiple peptide technologies with hyaluronic acid for visible plumping, smoothing, and skin renewal in one daily step.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePeptides are short amino acid chains that support collagen, elastin, and other structural proteins in skin. Different peptides work on different pathways. PLUMP uses a multi-peptide complex alongside hyaluronic acid to support both the structural and hydration components of a plumper, smoother-looking complexion.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatrixyl 3000 (Palmitoyl Tripeptide-1 + Tetrapeptide-7)\u003c\/strong\u003e — a well-studied peptide complex that supports visible skin firmness and a smoother-looking complexion over time\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgireline (Acetyl Hexapeptide-3)\u003c\/strong\u003e — a peptide that supports the appearance of smooth, relaxed-looking skin around expression-prone areas\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeuphasyl\u003c\/strong\u003e — supports the appearance of a visibly smoother skin surface\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Molecular Hyaluronic Acid\u003c\/strong\u003e — surface and deep hydration for a visibly plumper, more supple skin feel\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply a pea-sized amount to face and neck morning and evening after serum. Massage gently in upward strokes until absorbed. For best results, use consistently.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour PLUMP results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate plumping and softness\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eMulti-molecular hyaluronic acid binds moisture at the surface and mid-layer immediately. Skin feels noticeably plumper, softer, and more supple from the first application. Fine lines look temporarily smoother.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin smoother and more supple\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eThe Matrixyl 3000 peptide complex begins its collagen-supporting effect. Argireline and Leuphasyl support a visibly smoother appearance around expression lines. Skin looks plumper and more youthful throughout the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eStructural plumping building\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eMatrixyl 3000 is supporting collagen synthesis at the dermal level. Skin resilience is noticeably improved. Fine lines and wrinkles appear smoother, and the overall complexion looks firmer and more hydrated.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eFull peptide benefit established\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eThe complete PLUMP peptide stack is delivering its full benefit. Skin looks visibly plumper, firmer, and more youthful. Consistent use maintains the collagen support and keeps skin at its most supple and hydrated.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat is Matrixyl 3000?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eMatrixyl 3000 is one of the most researched peptide complexes in skincare — a combination of Palmitoyl Tripeptide-1 and Palmitoyl Tetrapeptide-7. It's been shown in clinical studies to support collagen production and visibly smooth skin. It's a premium ingredient that genuinely justifies its reputation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat does Argireline do?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eArgireline (Acetyl Hexapeptide-3) is sometimes called \"topical Botox\" in marketing. It works differently — it's a peptide that supports the appearance of smoother, more relaxed-looking skin at expression areas (forehead, around the eyes). It doesn't paralyse muscles, but supports the appearance of smoother skin over those areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs PLUMP suitable for all skin types?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — PLUMP is formulated for all skin types. It contains no retinol, AHAs, or harsh actives. It's particularly well-suited for normal to dry skin and those wanting plumping without irritation. For oily skin, apply a smaller amount and use in the evening only.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat is the difference between PLUMP and TIGHTEN?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003ePLUMP focuses on hydration-driven plumping and smoothing expression lines (Matrixyl + Argireline + HA). TIGHTEN focuses on structural firming of the skin (Tripeptide-1 + Tetrapeptide-21 + retinol). For visible plumping and line-smoothing, choose PLUMP. For visible skin firming and lifting, choose TIGHTEN.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I layer PLUMP with face oils?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — apply PLUMP as your moisturiser step, then seal with NECTAR or SCULPT (face oils) as the final step. Oils go over water-based products, not under them.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179347038405,"sku":"EVL0PPMO","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/plump_new_hero.png?v=1780917223"},{"product_id":"skin-hydration-cream","title":"AFIYA ESSENTIALS \"LUMINATE\" — Skin Hydration Cream","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-5-moisturizers.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eDry\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eNormal\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eOily\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eCombo\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eSensitive\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eThe skin hydration system. Layered for results.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eLUMINATE delivers multi-depth hyaluronic acid hydration — binding moisture at every layer of skin, not just the surface, for skin that holds its glow through the entire day.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eStandard moisturisers work at the surface. LUMINATE uses three molecular weights of hyaluronic acid simultaneously: large molecules form a moisture-retaining film on the surface, medium molecules penetrate the mid-layer, and small molecules reach the dermis. A ceramide complex seals the benefit in by reinforcing the lipid barrier against transepidermal water loss.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMulti-Molecular Hyaluronic Acid Complex\u003c\/strong\u003e — three HA weights targeting surface, mid-layer, and dermal hydration at once\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCeramide Complex\u003c\/strong\u003e — reinforces the lipid barrier; seals moisture in and prevents TEWL\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSqualane\u003c\/strong\u003e — lightweight, non-comedogenic emollient; locks in hydration without heaviness or shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e — moisture-binding active; supports skin barrier integrity and comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue use if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply to face and neck as the final step in your routine. Best applied immediately after serum while skin is still slightly damp — HA binds atmospheric moisture most effectively on damp skin. Use morning and\/or evening.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour LUMINATE results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate skin response\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eImmediate deep hydration from the first application. LUMINATE's rich cream formula creates a protective moisture barrier. Dull, dehydrated skin looks visibly more luminous within hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin adjusting and improving\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSkin retains moisture consistently through the day. Dryness and flakiness reduce. The hydration barrier LUMINATE creates allows skin to function optimally and support natural repair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eTargeted results building\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSkin luminosity visibly improves. The combination of hydrating actives and barrier-supporting ingredients creates a healthy, glowing complexion. Fine lines from dehydration soften.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eFull skin renewal cycle\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eFull hydration benefit with consistent daily use. LUMINATE establishes a sustained moisture reservoir that protects skin from environmental dryness, heating, and seasonal skin stress.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eHow is LUMINATE different from PLUMP?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eLUMINATE is a richer, deeply hydrating cream focused on moisture retention and skin luminosity — ideal for dry to normal skin or anyone needing maximum hydration. PLUMP is a peptide moisturizer focused on plumping and collagen support — suitable for all skin types and lighter in texture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use LUMINATE morning and evening?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — LUMINATE is suitable for morning and evening use. In the morning, apply before SPF. In the evening, apply after serums as your final moisturizing step.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs LUMINATE suitable for sensitive skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — LUMINATE's hydration-focused formula is gentle and free from harsh actives. It's suitable for sensitive, dry, and dehydrated skin types seeking a rich, calming moisture base.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhere does LUMINATE go in my skincare routine?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eApply LUMINATE as your final moisturizer step after serums. Apply morning and evening.. As a general rule: cleanse → tone → serum (thinnest to thickest) → oil or moisturizer to seal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eDoes LUMINATE contain SPF?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eNo — LUMINATE is a moisturizer. Always apply a separate broad-spectrum SPF 30+ as the last step in your morning routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you're not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AFIYANUTRITION","offers":[{"title":"Default Title","offer_id":46227060654277,"sku":"OSM0HYDR","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/luminatenewhero_5b4fb77f-14ef-4b32-96a8-b1ede2c20afb.png?v=1780932469"},{"product_id":"10-niacinamide-serum","title":"AFIYA ESSENTIALS \"ELIXIR\" — 10% Niacinamide Pore Refining Serum","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-4-serums.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eDry\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eNormal\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eOily\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eCombo\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eSensitive\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eOne ingredient. A lot of things it does well.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eELIXIR delivers 10% niacinamide — one of the most researched and versatile skincare actives — in a lightweight, fast-absorbing serum that works daily on all skin types.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNiacinamide (Vitamin B3) is a multi-tasking active that works across several areas of skin wellness simultaneously. Pores, texture, tone, redness, oil balance, barrier strength — ELIXIR supports all of it at a clinically-regarded concentration, gently enough for consistent daily use.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide 10% (Vitamin B3)\u003c\/strong\u003e — supports sebum regulation, minimised pore appearance, an even skin tone, reduced redness, and a stronger skin barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZinc PCA\u003c\/strong\u003e — supports oil balance and a clearer-looking complexion; works synergistically with niacinamide\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — provides lightweight hydration while actives work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply 3–4 drops to cleansed face after toning, before moisturiser. Use morning and evening. Pairs well with DEWDROP (HA serum) for a hydration + pore-refining routine. Follow with SPF in the morning.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour ELIXIR results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate skin balancing\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eNiacinamide is active from the first application. Zinc PCA begins supporting sebum regulation. Skin feels calmer and less reactive. The lightweight formula absorbs without residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003ePores looking tighter\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSebum regulation and pore-minimising effects from niacinamide become noticeable. Skin texture begins to refine. Oily and combination skin types notice clearer, more balanced skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eTone evening, texture refining\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSkin tone is measurably more even. Hyperpigmentation and uneven patches visibly improve. Barrier strength improves. Redness-prone skin is calmer. Niacinamide's full multi-benefit profile is active.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eClear, balanced skin maintained\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eELIXIR's full benefits are established: refined pores, even tone, controlled oil, calm redness, and a stronger barrier. Daily use maintains these improvements and continues to support long-term skin health.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs 10% niacinamide too strong?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003e10% is the standard clinically-regarded concentration for niacinamide. Most people tolerate it well, including sensitive skin types. If you are very reactive, start with every other day. ELIXIR contains no fragrance, alcohol, or acids that would increase irritation risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I mix niacinamide with vitamin C?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — the old belief that niacinamide and vitamin C cannot be layered has been disproved by modern formulations. Apply ELIXIR and BRIGHT in the same routine without concern. They complement each other well for tone-evening and antioxidant coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I layer ELIXIR with other AFIYA serums?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — ELIXIR is one of the most layer-friendly serums in the range. It pairs with DEWDROP (HA hydration), JADE (antioxidant barrier support), SILK (snail mucin nourishment), and BRIGHT (vitamin C). Apply ELIXIR after toning and before heavier serums.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs ELIXIR good for acne-prone skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — niacinamide regulates sebum production, minimises pore congestion, and reduces post-acne hyperpigmentation (dark marks). Zinc PCA is also a well-regarded sebum-regulating ingredient. ELIXIR is well-suited for oily, combination, and acne-prone skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat does niacinamide actually do?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eNiacinamide (Vitamin B3) supports: pore minimisation (by regulating sebum at the follicle), even skin tone (by reducing melanin transfer to skin cells), barrier strength (by supporting ceramide and fatty acid production), redness reduction (anti-inflammatory properties), and texture refinement (supporting surface cell renewal). Few skincare ingredients work across as many pathways simultaneously.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AFIYANUTRITION","offers":[{"title":"Default Title","offer_id":46234486243525,"sku":"EVL0NCNS","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/bduwin.png?v=1781352394"},{"product_id":"gentle-cleansing-gel","title":"AFIYA ESSENTIALS \"PURE\" — Cleansing Gel","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-9-toners.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eDry\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eNormal\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eOily\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eCombo\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eSensitive\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eClean starts here.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003ePURE is a gentle oil-free gel cleanser formulated to thoroughly remove impurities and makeup while preserving your skin's natural moisture balance — leaving skin feeling fresh, calm, and ready for everything that follows.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMost cleansers strip as they clean, leaving skin tight, reactive, and unbalanced. PURE is formulated to do the opposite. Watermelon and apple fruit extracts replenish as it cleanses. Witch hazel water and licorice root lend calming and soothing properties. The result is a thorough cleanse that respects the barrier — so every product you apply next absorbs better and works harder.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWatermelon \u0026amp; Apple Fruit Extracts\u003c\/strong\u003e — lightweight, hydrating botanical extracts that replenish as the cleanser works; skin stays balanced, not stripped\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWitch Hazel Water\u003c\/strong\u003e — naturally soothing botanical that calms and tones; supports a clear, refreshed complexion after cleansing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicorice Root Extract\u003c\/strong\u003e — calming botanical traditionally used to soothe the appearance of irritation and support an even skin tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Avoid contact with eyes. Cruelty-Free · Fragrance-Free · Paraben-Free · Sulfate-Free.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eWet face with warm water. Apply a pea-sized amount to fingertips and work into a light lather using circular motions for 30 seconds. Rinse thoroughly. Use morning and evening as the first step of your skincare routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour PURE routine\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, day by day\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eClean, balanced skin\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003ePURE's gentle gel formula removes makeup, sunscreen, and daily impurities without stripping. Skin feels clean but not tight — balanced pH is maintained. This is the ideal baseline for all subsequent products.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin adjusting\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSwitching to a gentle, non-stripping cleanser is often an adjustment period — especially if you've used harsh cleansers before. Skin may initially feel 'different' as the moisture barrier normalizes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 2–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eBalanced skin emerging\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eConsistent gentle cleansing establishes skin balance. The moisture barrier is intact and functioning well. Products applied after PURE absorb more effectively.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 4+\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eCleansing as the foundation\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eA gentle cleanser is the most important step in any skincare routine. PURE's consistent, barrier-preserving cleanse is the foundation everything else builds on. Healthy skin starts here.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eDoes PURE remove waterproof makeup?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003ePURE is effective at removing most daily makeup and sunscreen residue. For heavy waterproof makeup or eye makeup, a dedicated makeup remover or micellar water before cleansing with PURE is recommended.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eHow much should I use per cleanse?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eA small pump (about the size of a nickel) is sufficient for face and neck. PURE lathers gently — don't over-pump. More product doesn't equal cleaner skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eShould I double-cleanse?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eIf you wear heavy makeup or SPF, a double cleanse is recommended: first cleanse with an oil-based cleanser to dissolve makeup and sunscreen, then second cleanse with PURE for a thorough yet gentle final clean.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use PURE around my eyes?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003ePURE is gentle enough for use around the eye area. Avoid direct contact with eyes. For heavy eye makeup, use a dedicated eye makeup remover first.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat water temperature should I use?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eLukewarm water. Hot water strips the skin barrier, cold water doesn't rinse well. Lukewarm is the ideal balance for maintaining skin barrier integrity while thoroughly rinsing cleanser residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you're not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AFIYANUTRITION","offers":[{"title":"Default Title","offer_id":46234524549317,"sku":"EVL0GCGE","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/pure_new_hero.png?v=1780916583"},{"product_id":"watermelon-hydration-moisturizer","title":"AFIYA ESSENTIALS \"VIVID\" — Watermelon Hydration Moisturizer","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-5-moisturizers.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eDry\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eNormal\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eOily\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eCombo\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eSensitive\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eSkin that looks like it just had a full glass of water — and actually held onto it.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eVIVID is a watermelon-powered hydration moisturiser — lightweight enough to layer, rich enough to actually work. Built for skin that needs deep, lasting moisture without weight.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWatermelon fruit extract delivers natural sugars, amino acids, and lycopene to support moisture retention and an antioxidant-protected complexion. Paired with hyaluronic acid (which binds water at a molecular level) and aloe vera for balance, VIVID provides full-spectrum hydration in one lightweight daily moisturiser.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWatermelon Fruit Extract\u003c\/strong\u003e — naturally rich in lycopene, vitamins A and C, and amino acids; supports moisture retention and antioxidant protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — binds moisture at a molecular level; supports a visibly plumper, more supple complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e — soothes and conditions; supports a balanced, calm complexion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCucumber Extract\u003c\/strong\u003e — cooling and refreshing; supports even, settled skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply a pea-sized amount to cleansed face and neck morning and evening after serums. Warm between fingertips and press gently into skin. Works as the final step before SPF in the morning, or as a lightweight evening moisturiser. Pairs well with DEWDROP serum for a full hydration layering system.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour VIVID results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate skin response\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eImmediate burst of refreshing hydration. Watermelon extract creates an instant cooling, lightweight moisture feel. Skin looks and feels refreshed without heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin adjusting and improving\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSkin stays balanced and hydrated through the day. The lightweight formula makes VIVID ideal for daily use under makeup. No clogged pores, no greasiness — just consistent hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eTargeted results building\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eConsistent hydration improves skin texture and radiance. Antioxidant-rich watermelon extract protects against daily environmental stress. Skin looks healthy and glowing consistently.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eFull skin renewal cycle\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eFull hydration benefit established with daily use. VIVID is designed for consistent daily use as a refreshing, lightweight moisture baseline — a summer essential that works year-round.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs VIVID lightweight enough for oily skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — VIVID is specifically formulated as a lightweight, non-comedogenic gel-cream. Its watermelon-based hydration formula is ideal for oily and combination skin types that need moisture without heaviness or pore-clogging ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use VIVID under makeup?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — VIVID absorbs quickly and creates an excellent, refreshing base for makeup. Apply after toning and serums, allow 30–60 seconds to absorb fully, then apply SPF and makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs VIVID suitable for dry skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eVIVID's lightweight formula is primarily designed for normal-to-oily skin. If you have very dry skin, you may prefer PLUMP (peptide moisturizer) or AGELESS (richer anti-aging cream) for deeper hydration. VIVID can work for dry skin in humid climates.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhere does VIVID go in my skincare routine?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eApply VIVID as your morning or daytime moisturizer after serums, before SPF.. As a general rule: cleanse → tone → serum (thinnest to thickest) → oil or moisturizer to seal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat does watermelon extract do for skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWatermelon extract is rich in vitamins A, B, and C, plus lycopene — a powerful antioxidant. It provides hydration, antioxidant protection, and a naturally refreshing, cooling sensation. It's also high in amino acids that support skin health.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you're not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AFIYANUTRITION","offers":[{"title":"Default Title","offer_id":46237676830917,"sku":"EVL0WHMO","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/vivid_new_hero.png?v=1780916634"},{"product_id":"peptide-eye-gel-cream-1","title":"AFIYA ESSENTIALS \"LUME\" — Peptide Eye Gel-Cream","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-5-moisturizers.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eDry\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eNormal\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eOily\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eCombo\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eSensitive\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eThe skin around your eyes is the thinnest on your face. It deserves a dedicated formula.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eLUME is a targeted peptide eye gel-cream — lightweight enough to absorb completely, concentrated enough to visibly work. Built specifically for the delicate orbital zone that regular moisturisers aren't designed for.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike facial moisturisers repurposed for the eye area, LUME is formulated specifically for this zone. Acetyl Tetrapeptide-5 supports the visible appearance of a smoother, more rested under-eye. Sodium hyaluronate provides deep, targeted moisture to the thin under-eye skin. Grape seed oil and bamboo extract provide antioxidant support. The gel-cream texture absorbs cleanly with no heaviness or residue — safe under makeup.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAcetyl Tetrapeptide-5\u003c\/strong\u003e — a targeted peptide active that supports a visibly smoother, more rested-looking under-eye area with consistent use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e — binds moisture deep into the thin under-eye skin; supports a visibly plumper appearance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrape Seed Oil (Vitis Vinifera)\u003c\/strong\u003e — lightweight, antioxidant-rich oil that protects the delicate eye area from oxidative stress\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBamboo Extract (Phyllostachys)\u003c\/strong\u003e — naturally rich in silica; antioxidant and skin-conditioning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Avoid direct contact with eyes. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply a small amount to the orbital bone area using your ring finger. Pat gently inward toward the inner corner — never drag or rub. Use morning and evening after serums, before moisturiser. Allow 30 seconds to absorb before SPF or makeup.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour LUME results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eDe-puffing and brightening\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eLUME's caffeine and peptide complex begins reducing puffiness and dark circles from the first application. The cooling gel-cream texture provides immediate relief to tired, puffy eyes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eUnder-eye area improving\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eConsistent morning use reduces the appearance of puffiness and morning-after eye fatigue. Peptides begin supporting the delicate under-eye skin barrier and firmness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eFine lines visibly softening\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003ePeptides are actively supporting the fine skin around the eye area. Crow's feet and under-eye fine lines visibly soften. Dark circles improve with consistent use alongside adequate sleep.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eFull eye area rejuvenation\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eThe most delicate skin on the face is noticeably firmer, brighter, and more refreshed looking. Consistent LUME use protects the eye area from premature aging and maintains a rested, youthful appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhen should I apply LUME in my routine?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eAfter serums and before moisturizer. Using your ring finger, gently tap (don't rub) a small amount along the orbital bone — above the cheekbone and below the brow. Avoid direct contact with the eyes. Morning and evening use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan LUME reduce dark circles?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eLUME's peptide and caffeine formula supports dark circle reduction primarily related to puffiness, poor circulation, and thin under-eye skin. Genetic dark circles (deep-set pigmentation) require additional treatment. Consistent use + adequate sleep produces the best results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs LUME safe for the eyelid?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eApply to the orbital bone area only — not on the eyelid itself. The active ingredients are formulated for the under-eye and outer eye area. Contact with the eye itself should be avoided.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use LUME with YOUTH retinol serum?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — many people use YOUTH on the rest of the face and use LUME specifically around the eye area where retinol can be too strong. This is an excellent approach for comprehensive anti-aging without over-sensitizing the delicate eye zone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eHow much do I use per application?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eA small amount — about the size of a grain of rice for each eye area. LUME's concentrated formula requires very little product. Over-applying can cause pilling under makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you're not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AFIYA","offers":[{"title":"Default Title","offer_id":46337112703173,"sku":"EVL0PPEC","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/lume_hero.png?v=1780936295"}],"url":"https:\/\/www.afiyanutrition.com\/collections\/skincare.oembed","provider":"AFIYA","version":"1.0","type":"link"}