{"product_id":"10-niacinamide-serum","title":"AFIYA ESSENTIALS \"ELIXIR\" — 10% Niacinamide Pore Refining Serum","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-4-serums.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eDry\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eNormal\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eOily\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eCombo\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eSensitive\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eOne ingredient. A lot of things it does well.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eELIXIR delivers 10% niacinamide — one of the most researched and versatile skincare actives — in a lightweight, fast-absorbing serum that works daily on all skin types.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNiacinamide (Vitamin B3) is a multi-tasking active that works across several areas of skin wellness simultaneously. Pores, texture, tone, redness, oil balance, barrier strength — ELIXIR supports all of it at a clinically-regarded concentration, gently enough for consistent daily use.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide 10% (Vitamin B3)\u003c\/strong\u003e — supports sebum regulation, minimised pore appearance, an even skin tone, reduced redness, and a stronger skin barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZinc PCA\u003c\/strong\u003e — supports oil balance and a clearer-looking complexion; works synergistically with niacinamide\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — provides lightweight hydration while actives work\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Discontinue if irritation occurs.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eApply 3–4 drops to cleansed face after toning, before moisturiser. Use morning and evening. Pairs well with DEWDROP (HA serum) for a hydration + pore-refining routine. Follow with SPF in the morning.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour ELIXIR results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate skin balancing\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eNiacinamide is active from the first application. Zinc PCA begins supporting sebum regulation. Skin feels calmer and less reactive. The lightweight formula absorbs without residue.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003ePores looking tighter\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSebum regulation and pore-minimising effects from niacinamide become noticeable. Skin texture begins to refine. Oily and combination skin types notice clearer, more balanced skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eTone evening, texture refining\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eSkin tone is measurably more even. Hyperpigmentation and uneven patches visibly improve. Barrier strength improves. Redness-prone skin is calmer. Niacinamide's full multi-benefit profile is active.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eClear, balanced skin maintained\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eELIXIR's full benefits are established: refined pores, even tone, controlled oil, calm redness, and a stronger barrier. Daily use maintains these improvements and continues to support long-term skin health.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs 10% niacinamide too strong?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003e10% is the standard clinically-regarded concentration for niacinamide. Most people tolerate it well, including sensitive skin types. If you are very reactive, start with every other day. ELIXIR contains no fragrance, alcohol, or acids that would increase irritation risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I mix niacinamide with vitamin C?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — the old belief that niacinamide and vitamin C cannot be layered has been disproved by modern formulations. Apply ELIXIR and BRIGHT in the same routine without concern. They complement each other well for tone-evening and antioxidant coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I layer ELIXIR with other AFIYA serums?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — ELIXIR is one of the most layer-friendly serums in the range. It pairs with DEWDROP (HA hydration), JADE (antioxidant barrier support), SILK (snail mucin nourishment), and BRIGHT (vitamin C). Apply ELIXIR after toning and before heavier serums.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eIs ELIXIR good for acne-prone skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — niacinamide regulates sebum production, minimises pore congestion, and reduces post-acne hyperpigmentation (dark marks). Zinc PCA is also a well-regarded sebum-regulating ingredient. ELIXIR is well-suited for oily, combination, and acne-prone skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat does niacinamide actually do?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eNiacinamide (Vitamin B3) supports: pore minimisation (by regulating sebum at the follicle), even skin tone (by reducing melanin transfer to skin cells), barrier strength (by supporting ceramide and fatty acid production), redness reduction (anti-inflammatory properties), and texture refinement (supporting surface cell renewal). Few skincare ingredients work across as many pathways simultaneously.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you’re not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AFIYANUTRITION","offers":[{"title":"Default Title","offer_id":46234486243525,"sku":"EVL0NCNS","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/bduwin.png?v=1781352394","url":"https:\/\/www.afiyanutrition.com\/products\/10-niacinamide-serum","provider":"AFIYA","version":"1.0","type":"link"}