{"product_id":"afiya-fade-dark-spot-serum","title":"AFIYA ESSENTIALS \"FADE\" — Dark Spot Serum","description":"\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/instro-4-serums.png?v=1781017543\" alt=\"How to Use\" style=\"width:100%;max-width:800px;display:block;margin:0 auto 24px;\"\u003e\n\u003cdiv style=\"margin:0 0 28px;padding:12px 16px;background:#faf8f5;border-radius:10px;border:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;text-align:center;\"\u003eSkin Type Compatibility\u003c\/div\u003e\n\u003cdiv style=\"display:flex;justify-content:space-around;\"\u003e\u003cdiv style=\"text-align:center;\"\u003e\n\u003cdiv style=\"font-size:13px;color:#55c89a;font-weight:700;\"\u003e✓\u003c\/div\u003e\n\u003cdiv style=\"font-size:10px;color:#888;\"\u003eAll Types\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch4\u003e\u003cstrong\u003eVisibly brighter, more even skin. A targeted serum combining the most effective brightening actives available.\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eFADE is a brightening serum combining kojic acid, alpha arbutin, niacinamide, vitamin C, and licorice root extract to support a clearer, more even-looking complexion with consistent use.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUneven skin tone is a common skin concern. FADE brings together a multi-ingredient approach with well-researched brightening actives that work across complementary pathways. Kojic acid and alpha arbutin are established brightening compounds. Niacinamide supports even skin tone and barrier health. Vitamin C provides antioxidant support. Licorice root extract adds a natural botanical brightening element.\u003c\/p\u003e\n\u003chr\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKojic Acid\u003c\/strong\u003e — a well-researched brightening compound; helps to visibly even skin tone with consistent use\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlpha Arbutin\u003c\/strong\u003e — a gentle, stable brightening ingredient; suitable for all skin tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (B3)\u003c\/strong\u003e — supports an even skin tone, minimised pores, and a stronger skin barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C\u003c\/strong\u003e — antioxidant-rich; supports a radiant, luminous complexion and collagen production\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLicorice Root Extract\u003c\/strong\u003e — a natural botanical rich in glabridin; supports a brighter, more balanced skin tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size:13px;opacity:.65;\"\u003eFor external use only. Always use SPF daily. Patch test recommended for sensitive skin.\u003c\/p\u003e\n\u003cdiv style=\"margin-top:28px;padding-top:22px;border-top:1px solid rgba(0,0,0,0.1);\"\u003e\n\u003ch4 style=\"font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;margin:0 0 10px;opacity:0.75;\"\u003eHow to use\u003c\/h4\u003e\n\u003cp style=\"font-size:14px;line-height:1.7;margin:0;\"\u003eAfter cleansing, apply 2–3 drops to face, focusing on areas of concern. Use morning and evening. Always apply SPF during the day. For best results, use consistently.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:32px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eYour FADE results\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eWhat to expect, week by week\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:grid;grid-template-columns:1fr 1fr;gap:16px;\"\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eDay 1–3\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eImmediate skin response\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eFADE begins working immediately at the cellular level, but visible changes in hyperpigmentation take time — melanin is slow to break down. Initial application may create a subtle brightening effect.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #c9a96e;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 1–2\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eSkin adjusting and improving\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eMelanin inhibition from niacinamide, kojic acid, and vitamin C begins to register. Fresh dark spots (post-inflammatory hyperpigmentation) typically respond fastest.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#faf8f5;border-radius:12px;border:1px solid #e8e4dc;border-top:3px solid #2D5016;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#2D5016;margin-bottom:8px;\"\u003eWeek 3–4\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eTargeted results building\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eNoticeable lightening of target dark spots. Skin tone becomes more even. Existing dark spots fade, and new melanin production is inhibited with consistent daily use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:24px;background:#2D5016;border-radius:12px;\"\u003e\n\u003cdiv style=\"font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;color:#c9a96e;margin-bottom:8px;\"\u003eWeek 6–8\u003c\/div\u003e\n\u003cdiv style=\"font-size:15px;font-weight:600;color:#F5E6C8;margin-bottom:8px;\"\u003eFull skin renewal cycle\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:rgba(245,230,200,0.8);line-height:1.6;margin:0;\"\u003eSignificant improvement in skin evenness. Old dark spots are substantially faded. Combined with SPF (essential for preventing re-darkening), the results are long-lasting.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin:48px 0 0;\"\u003e\n\u003cdiv style=\"text-align:center;margin-bottom:28px;\"\u003e\n\u003cdiv style=\"font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:0.14em;color:#c9a96e;margin-bottom:8px;\"\u003eGot questions\u003c\/div\u003e\n\u003ch3 style=\"font-size:20px;font-weight:600;margin:0;color:#1a1a1a;\"\u003eFrequently asked\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display:flex;flex-direction:column;gap:0;border:1px solid #e8e4dc;border-radius:12px;overflow:hidden;\"\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhy does it take so long to see results with dark spot serums?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eExisting dark spots are deposits of melanin in the deeper skin layers — they fade as skin renews itself and new, unpigmented cells surface. This takes full skin cycles (28–40 days each). Consistent use is required over weeks, not days.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eDo I need SPF when using FADE?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — SPF is essential and non-negotiable when targeting dark spots. UV exposure re-triggers melanin production, undoing any fading progress. Use BRIGHT (vitamin C serum) + SPF every morning alongside FADE.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eCan I use FADE alongside YOUTH (retinol)?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eYes — retinol accelerates cell turnover which supports faster fading of dark spots. Use FADE in the morning, YOUTH in the evening, and always wear SPF during the day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhere does FADE go in my skincare routine?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eApply FADE in the morning after toning. Follow with moisturizer and SPF.. As a general rule: cleanse → tone → serum (thinnest to thickest) → oil or moisturizer to seal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;border-bottom:1px solid #e8e4dc;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat types of dark spots does FADE work on?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eFADE is most effective on post-inflammatory hyperpigmentation (PIH from acne\/blemishes), sun spots, and uneven skin tone. Melasma is more stubborn and may require medical treatment alongside topical care. Congenital birthmarks are outside the scope of cosmetic serums.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"padding:20px 24px;\"\u003e\n\u003cdiv style=\"font-size:14px;font-weight:600;color:#1a1a1a;margin-bottom:8px;\"\u003eWhat if it doesn't suit my skin?\u003c\/div\u003e\n\u003cp style=\"font-size:13px;color:#666;line-height:1.6;margin:0;\"\u003eWe offer a 30-day money-back guarantee. If you're not satisfied for any reason, contact us for a full refund.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Afiya Essentials","offers":[{"title":"Default Title","offer_id":46179346579653,"sku":"FMN0DRSE","price":27.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/4353\/7861\/files\/fade_new_hero.png?v=1780917669","url":"https:\/\/www.afiyanutrition.com\/products\/afiya-fade-dark-spot-serum","provider":"AFIYA","version":"1.0","type":"link"}