AFIYA ESSENTIALS "PURE" — Cleansing Gel

Clean starts here.

PURE is a gentle oil-free gel cleanser formulated to thoroughly remove impurities and makeup while maintaining your skin's natural moisture balance — leaving skin feeling fresh, calm, and ready for what's next.

Most cleansers strip as they clean — leaving skin feeling tight, unbalanced, and reactive. PURE is formulated to do the opposite: a thorough cleanse that respects your barrier, so everything that follows absorbs better and works harder.

Watermelon and apple fruit extracts provide lightweight hydration as PURE cleans. Witch hazel water and licorice root lend calming properties, making PURE a thoughtful choice for all skin types including sensitive skin. Use morning and night as the first step of your routine.

Cruelty-Free · Fragrance-Free · Paraben-Free · Sulfate-Free · Mineral Oil-Free · Phthalate-Free

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.